Opportunity: Design a rebrand for the Museum of Food and Drink with the goal to differentiate from competitors, increase energy and engagement, and cater towards target audience.
Logo Before and After
Solution: After extensive research I defined 4 brand attributes: Educational, Inviting, Simple, and Energetic. I then conceptualized a big idea which encompasses the driving force behind the brand: "Flavorful Connection". This led me to develop the idea of the table, which represents a connection that all humans across cultures share. This resulted in the final solution as seen below.
Logo Diagram
Below you'll see a few merchandise items that would be sold at the museum including buttons, food containers, posters, and stickers. You'll also see some of the website screens, the instagram page, and signage.
For an in depth look at the visual identity system, view the pitch deck below.